The Internet also has what is called, USENET newsgroups. This aspect of the
Internet allows users with specific interests to forms groups and share
information with each other, usually by posting messages that others
can read. Unlike mailing lists, you do not need to send or receive any
e-mail. You simply connect to the Internet, locate a USENET newsgroup, and
read or post messages to that particular group.
Marketers can also use USENET newsgroups by finding a newsgroup that focus
on interest of specific advanatge to the information products being sold.
You can do this by scanning the messages that have been posted. By recording
users e-mail addresses, you can compile a mailing list to which you can
e-mail information describing your product.

The Internet also has 100's of free databases that can be accessed to gain
information on practically any subject. These databases are indexed so that
you can search for information using key words or phrases. Most are run by
volunteers, but, just about anyone can start one. Publishers can use these
databases for two purposes. First, they are an excellent source of current
information. This information can be used to help you write your publication.
Second, experienced publishers can create their own database. Once created,
the database can be accessed by millions of Internet users worldwide. Your
own database can contain your publication(s), much like your own BBS.

Finally, the Internet, like many online services, is scattered with 1000's of
interesting computer files that is accessible free of charge to Internet
users. These files are usually located in areas called special interest
groups (SIGs). There are over 5,000 SIGs on the Internet.

Information Marketers can upload free reports, announcements, press releases,
etc., to these SIGs for others to download. This process is known as file
transfer protocol (FTP).

Using this process, Internet users can send and receive computer files
all around the world. These computer files may contain more complex
information than contained in standard e-mails. These computer files can
contain text, graphics, sound, or they may be actual programs. They have all
been created, saved, and stored by a computer connected to the Internet. You
can send and receive advertisements, small reports, or entire publications
using the File Transfer Protocol.